There are more and more business services available. Choosing the right option can be quite difficult. To determine the optimal solution, it is important to pay attention to the following points:

- Why was the service developed (for a website or a special application), does it make it possible, if necessary, to transfer the conversation to a messenger convenient for the client.
- Whether online chat allows you to pre-record scripts when implementing a bot.
- Does it have appropriate web forms that make it easy to collect user contact information.
- Is it possible to evaluate the communication of a resource visitor with an employee of a trading company.
- Is it possible to send notifications and send emails through the service.