A white label NFT marketplace is a platform that allows other companies to use its technology and branding to create their own NFT marketplace. Here are some key features that should be included in a white label NFT marketplace to ensure it is user-friendly and efficient for buyers and sellers:

Easy Navigation and User Interface: A user-friendly interface that is easy to navigate will make it easy for users to find what they are looking for on the platform.

Multiple Payment Options: The platform should support multiple payment options including cryptocurrencies, credit cards, and other payment methods to make it easier for buyers and sellers to transact.

Quick and Easy Onboarding Process: A simple and fast onboarding process that doesn't require a lot of information from the user will increase adoption and user retention.

Robust Security Measures: A robust security system that protects user data and secures transactions will increase the trust and confidence of users in the platform.

High-Speed Transactions: A platform with fast and efficient transactions will ensure that buyers and sellers can complete transactions quickly.

Advanced Search and Filtering Options: Advanced search and filtering options will help buyers to find the specific NFTs they are interested in, and sellers to promote their NFTs to the right audience.

Scalability: The platform should be designed with scalability in mind to ensure that it can handle a large volume of users and transactions.

Robust Analytics: Robust analytics that provides insights into user behavior, buying patterns, and other key metrics can help the platform owners to make data-driven decisions that improve the user experience.

Mobile Responsiveness: The platform should be mobile responsive, allowing users to access it from any device and ensuring that the platform is easily accessible to a wider audience.

Community and Social Features: Features like forums, social media integration, and user profiles can help to build a sense of community on the platform, increase user engagement, and promote NFT sales.

Overall, a user-friendly and efficient white label NFT marketplace should prioritize simplicity, security, scalability, and advanced features that cater to the needs of both buyers and sellers.